Picture this: You’ve worked your hiney off on your blog. You’ve perfected every published post and ensured every hyperlink actually links to something. You’ve lost 6 pounds sweating over content, SEO, plug-ins, disclosures, marketing, affiliates, branding, images, traffic, getting subscribers, and on…and on…
Then, just when your confidence has peaked, you’ve figured out how to send a newsletter e-mail (or “Broadcast” if you use ConvertKit like I do), you’ve gotten up the nerve to push “send” and then, you wait…
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…and BAM, you’re heart falls to your toes and your gut feels like releasing every meal you’ve eaten for 3 days.
UNSUBSRIBERS! “Nooooooooooooooooo!” Join my FREE Facebook Blogger Hangout Group
Wait, you mean, our readers have the audacity, the nerve, the boldness, the pluck to REMOVE themselves from receiving e-mails from us? Yep, they sure do. And….who cares? Not me, and you shouldn’t either. While I understand it feels like a rejection; it’s not. In fact, I reached out to other bloggers to get their take on unsubscribers; I hope you feel “lifted” and relieved in reading their individual views and how they use unsubscibers as an opportunity to fine tune their audience and catapult to their success!
Audrey from About With Love found a way to use unscribers as a way to evaluate her blog posts!
I look at the e-mail that they unsubscribed from and try to evaluate what could’ve made them unsubscribe. Was it an email with an unclear message? Was the content not of much value? To take the guesswork out of why a person is unsubscribing, you can ask this question before they officially unsubscribe. Every person who unsubscribes is a chance to improve your e-mails! However, sometimes people simply unsubscribe because they’re uninterested, and that’s the way things go!
Rebekah from RebekahAllan.com learned quickly to NOT take things personal!
Unsubscribers use to make me feel sick to my stomach. Like I had done something wrong. And that just isn’t the case. The truth? That not 100% of people will like 100% of your stuff!
I’m sure they unsubscribe for various reasons and have no ill feelings or malice behind unsubscribing. It isn’t personal, so don’t make it. Over time I have grown a thick skin and barely glance at the number (only to check if it is higher/lower than normal!) And every email I get 50 unsubscribing (to an email list of 20k). It is all relative.
Eric from High Five Dad has found he much prefers quality over quantity!
The goal of my email list is not to have the most massive list on the internet but to have a well curated list of individuals who crave my content. I look at unsubscribers as helping me prune my list down to my core group of followers. This provides for a much higher engagement on call to actions later on. It is not the size of the list but the quality and I aim for quality.
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Clara from The Balance Collective thinks that maybe it’s not about the e-mails at all!
I remind myself that sometimes people prefer to keep in contact through social channels or they don’t need the support the blog offers any more. In fact, I rarely read e-mails anymore so I can’t take it personally when people are digitally de-cluttering.
Brian from BrianManon.com has found a way to reach out to his unsubscribers!
Unsubscribers is part of the game. Whenever you send a e-mail depending on your list size you will get unsubscribers. When someone unsubscribes from my e-mail list they go to a page were I tell them “I’m sorry to see you go but if you would like to keep in touch you can follow me at (Social Media Networks)”
Eden from EdenFried.com says “upward and onward” and feels that unsubscibers is a “gift” for your business!
I used to detest unsubscribers. For some reason, I took each unsubscribe personally as if it was some form of cruel, virtual slap across the face. Since then, I’ve come to learn and appreciate the art of email marketing and have learned to reframe my perspective on unsubscribes. When people unsubscribe, think of it as a gift to you. They’re doing you an awesome favor by leaving your list when they clearly were never meant to be there in the first place. I actually know many people who deliberately send e-mails that are intended to weed out people who shouldn’t be on their list and provoke unsubscribes from those people. Crazy, right? Well I actually think it’s pretty genius. So the next time you notice an unsubscribe, try and feel grateful! Onward and upward.
Courtney from CourtneyHelena.com brings up a great point regarding money and the opportunity to reflect!
Unsubscribers give you the opportunity to reflect, hone, refocus, and get closer to finding your true tribe. They also help keep e-mail costs down for larger lists – why pay for someone who doesn’t want to be there?
Mandi of Big Tiny Steps uses e-mails she receives from other bloggers to see what readers love!
I recently got 3 unsubscribes in 2 days. I have a small number of subscribers so this really got me down. I felt sorry for myself for about a day and then I said alright it’s either 1. grabbing the freebie and running 2. cleaning out inbox or 3. not digging what I am throwing out there anymore/expected something different from me. So I took the opportunity to reach out and ask for feedback and now have been working hard on improving and switching up my email strategy. I did this by checking what e-mails I love to open and trying to determine what they are doing that hooks me and sets them apart. All failures are opportunities if you let them be!
Julie from All About Self Employment says “Business Isn’t Personal!”
When subscribers decide to part ways with my e-mails, I view it as a challenge to continue to grow my list, but with a more targeted market. I only want to bother people that want to be bothered!
You see, while we could ponder and worry about why someone chose to unsubscribe, it just isn’t worth our time and doesn’t contribute the the success of our business or blogs. Have you ever felt let down, disappointed or hard on yourself for sending an e-mail that resulted in unsubscribers?
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Here’s to keeping engaged subscribers,
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